wdy21century@gmail.com
A bilingual and multi-media professional, specialising in business development, information provision and management, media production, editing, consulting, translation, stakeholders' management, cross-cultural communication, low-carbon economy knowledge, related to Asia, energy, supply chain, CSR and climate change.
Qualifications:
2004 – 2005: MA Multi-Media Journalism - Bournemouth University UK.
Specialising in TV, radio and online news writing / production.
1990 – 1995: BA International Journalism - Shanghai International University
Employment:
August 2009 - present: Global Environmental Institute (Beijing)
Energy & Climate Change Program Officer
Oct. 2008 – present: Independent low-carbon industrial and information service professional / freelance journalist and writer specialising in sustainability and climate change To view some published articles, please click here.
Mid 2006–Oct. 2008: China Dialogue (London) - Managing Editor.
China Dialogue is a London based bilingual (Chinese-English) online magazine. I was responsible for editorial activity, translation, marketing, online publishing, website maintenance, personnel management and (environmental) research. Coordinated projects at the London, Beijing and San Francisco offices.
2005 – 2005: BBC 3 News (London) – Placement.
2003 – 2004: Xinhua News Agency (Beijing) – Editor.
2000 – 2003: Xinhua Middle East Bureau. (Cairo) – Correspondent.
1995 – 2000: Xinhua News Agency (Beijing) – Reporter.
Awards: Chevening scholarship - for 2004/2005 study in the UK.
Languages: English (fluent) , Mandarin Chinese (mother tongue), German and French (basic)
Work Samples: Please read the two blogs, published artilces, research work listed on the sidebar.
Career Vision: to involve deeper in cross-cultural communication, international business cooperation in sustainable development; research on the environment and green policy.

Career Vision: to involve deeper in cross-cultural communication, international business cooperation in sustainable development; research on the environment and green policy.

Personal Experience / Development:
Journalism: Strong bilingual interview and writing skills for print, TV and online media. Extensive, multi-media production and online publishing expertise. Translation and proofreading. Please refer to my interview with French Climate Change Ambassador Mr. Brice Lalonde.
Research: Advanced research skills using both contemporary and traditional journalistic methods. (Currently carrying out independent research into the environmental impact of global supply chains, via a China-EU programme).
Project Management: Managed collaborations and proposals; Built parternship with industry-similar organizations, websites, media and schools for project cooperation and article syndication.
Communications, Negotiations & Marketing: Excellent interpersonal skills, strong verbal and written skills in both English and Mandarin;
E-Marketing experience in newsletters, press release, twitter, search engine optimisation (SEO), Google analysis, and social media optimisation (RSS, Flickr, blogs, Delicious, You-Tube, Facebook and amongst others.)
Public Relations: Delivered speeches on climate change and China to students and residents in Norwich and Sheffield, as well as The Climate Change Camp Workshop (London) in 2007.
Attended the Cross-Straits Environment Conference (Taiwan) in September 2007 and carried out interviews / meetings across Taiwan. Joined Chinese and British journalists in Zambia in March 2008 as bilingual editor to report on China’s involvement in Africa.
Personnel Management: Responsible for Recruitment, Training, and management of interns and volunteers.
Supervisor experience: Fully in charge of a bilingual forum to encourage discussion and debate on the environment and global warming between Chinese and non-Chinese speakers; Effectively managed more than 200 volunteers from across the world to moderate and translate comments.
International exposure: Developed extensive professional networks (media, governments and NGOs) during my career in China, Egypt, Taiwan, South Africa, the UK, the US, and Mexico – over a period of 16 years.
Journalism: Strong bilingual interview and writing skills for print, TV and online media. Extensive, multi-media production and online publishing expertise. Translation and proofreading. Please refer to my interview with French Climate Change Ambassador Mr. Brice Lalonde.
Research: Advanced research skills using both contemporary and traditional journalistic methods. (Currently carrying out independent research into the environmental impact of global supply chains, via a China-EU programme).
Project Management: Managed collaborations and proposals; Built parternship with industry-similar organizations, websites, media and schools for project cooperation and article syndication.
Communications, Negotiations & Marketing: Excellent interpersonal skills, strong verbal and written skills in both English and Mandarin;
E-Marketing experience in newsletters, press release, twitter, search engine optimisation (SEO), Google analysis, and social media optimisation (RSS, Flickr, blogs, Delicious, You-Tube, Facebook and amongst others.)
Public Relations: Delivered speeches on climate change and China to students and residents in Norwich and Sheffield, as well as The Climate Change Camp Workshop (London) in 2007.
Attended the Cross-Straits Environment Conference (Taiwan) in September 2007 and carried out interviews / meetings across Taiwan. Joined Chinese and British journalists in Zambia in March 2008 as bilingual editor to report on China’s involvement in Africa.
Personnel Management: Responsible for Recruitment, Training, and management of interns and volunteers.
Supervisor experience: Fully in charge of a bilingual forum to encourage discussion and debate on the environment and global warming between Chinese and non-Chinese speakers; Effectively managed more than 200 volunteers from across the world to moderate and translate comments.
International exposure: Developed extensive professional networks (media, governments and NGOs) during my career in China, Egypt, Taiwan, South Africa, the UK, the US, and Mexico – over a period of 16 years.
Personal interests: Media's roles in cross-cultural communication, NGOs' contribution to green development, civil society, greening supply chain & globalisation, green tech transfer.
Photography, calligraphy, documentary, camping, movies, music, food, travelling, hosting friends amongst others.
Photography, calligraphy, documentary, camping, movies, music, food, travelling, hosting friends amongst others.